What I’ve been up to
Following several years as a marketing consultant, I decided it was time to explore how I could use my marketing knowledge and creative passion to improve peoples’ lives. While this might seem grandiose, I truly believe in the domino effect of excellent marketing.
Since November 2014, I have been working for Uniterra a Canadian International Development project in Phan Thiet, the capital city of Binh Thuan province in the south of Vietnam. The goal of my 7-month mandate is to help implement a marketing and communications strategy at Binh Thuan Community College to improve their recruitment and reputation. Vocational training is highly prioritized in Vietnam, given the need for its young population to globalize and lift themselves out of poverty. The project, a joint venture of two NGOs (WUSC & CECI), aims to improve the quality of vocational training institutions which will in turn provide opportunity for students to broaden their job possibilities, thus strengthening the economy and living conditions.
For some insight into this powerful experience, have a look at the blog I’ve kept while working abroad
Pho Months in Vietnam
A small taste of my skills and strenghts
- Integrated Marketing Solutions
- Strategy for branding and design
- Mobile-friendly web creation
- Copywriting and Content Marketing
- Email marketing – newsletters
- Blogging and Social Networking
- SEO and Analytics
- Print Material and Graphic Design
- Video Production
- Anything else I can dream up with a team of likeminded creative folks!